We grow your whole business, not just your marketing.
One complete system that fills your diary and makes you the name your area trusts, so you win better jobs at better prices. We film your work, run your ads, build your website, answer every enquiry and chase every quote. If your business doesn’t grow, we earn nothing.
30-minute call. No pitch. We tell you if it's a fit, and if it's not.
Most marketing agencies serving the trades are run by people who've never managed a serious account. The person running yours has personally spent £35 million on Google, Meta, and display campaigns for some of the UK’s biggest consumer brands. That experience is now applied to one market only.
Enterprise marketing experience, applied exclusively to UK exterior trades.
The agency gets paid whether you grow or not.
Most send you leads on the same software with the same text-back templates, then leave the rest to you. On a flat fee they get paid whether you grow or not, so the job quietly becomes keeping you just happy enough not to cancel. That's not bad luck when it doesn't work. That's the model.
Sold to you, and 4 other firms
The lead sites sell the same enquiry round the houses, so you're in a price race before you've picked up the phone. Then you're charged for leads that would have come in anyway.
Retainers with no accountability
A fixed monthly fee, paid whether the diary fills or not. And when there's a guarantee, the argument becomes which leads count as qualified, so the refund never lands.
No one who actually knows your trade
A generalist juggling a dentist, a gym, and your roofing company can't do any of them properly. So when it doesn't work, they churn you out and move on to the next one.
One system. The whole business.
We don't just send you leads and leave you to it. We build and run the whole machine: filming your jobs, your ads, your website, your Google profile, answering and booking every enquiry, chasing every quote and asking for every review. I call it the Steady Diary System. Each part feeds the next, so it gets sharper every month.
Ads
Built and run for your trade and your postcodes, in your own ad account. You see every pound.
Website and landing pages
A proper website that ranks on Google, plus landing pages that turn ad clicks into booked jobs. On your own web address.
Every enquiry answered
Answered fast, as your business. Qualified and booked into your diary, with a brief on who they are and what they need.
Steady Diary portal
Every lead, quote, job and payment, live on your phone. Take deposits and send invoices through it if you want to. Your crew sees what they need.
Follow-up and reviews
Every quote chased to an answer, old enquiries woken back up, and a review asked for after every job.
Filmed and found on Google
We film your jobs and crew for your ads and website, and set up your Google Business Profile so people find you on Google and Maps.
The system delivers the work. Trust is what makes it pay.
We turn you from one more name on a quote list into the company your area recognises and trusts. That lifts your quote rate, your booked-job rate, and your prices. The system fills the diary. Trust is what lets you scale into better jobs at better prices, and it's the one thing a competitor can't copy overnight.
Four steps. Transparent. Accountable.
Live in about two weeks. One call and one shoot day from you.
We check if your area is available
Answer a few quick questions. The form checks your trade and area are still open before you book. Then it's a free 30-minute call with me to see if we're a fit.
We build your system from scratch
We film your jobs and crew, build your website and landing pages, set up your Google profile and your ads, and connect it all to your Steady Diary portal. Everything set up for your trade, your area and your services.
Qualified appointments hit your calendar
Every enquiry is answered fast, qualified and booked into your diary with a brief on what they need. Tyre-kickers and wrong areas get filtered out, and every quote gets chased to an answer.
We scale what works
Your numbers are live in your portal, and every quarter we sit down and plan what's next: what's working, and when it's time for the next van or crew. You grow, we grow.
Paid on your growth. That's the deal.
We don't charge retainers. We earn a commission on the revenue we generate for you, so if your business doesn't grow, we earn nothing. Almost nobody offers this. Here's why we can.
The old way
Retainer agency- Pays the agency regardless of results
- Monthly retainer, locked into a long contract
- Junior account manager juggling 12 accounts
- Generic templates, not built for your trade
- Reports full of metrics you didn't ask for
- Cancellation is the only accountability
How we work
Commission-based- We earn a commission on revenue we generate
- No lock-in retainers, no long contracts
- Built by someone who managed £2M/month
- One business per trade, per area
- Plain-English portal, no jargon dashboards
- Aligned incentives are the accountability
Paid on real revenue
Not a retainer, not per lead. Our pay goes up when the work we bring you goes up, so the only number that matters is revenue in your bank.
We never touch your money
Everything runs through your own portal, and payments taken through the system go straight into your own Stripe. We can both see exactly what the system brought in, so there's never an argument about what counts.
Why almost nobody offers this
It takes the track record (£165M+ generated for household-name UK businesses) and a system that tracks real revenue. We have both, and the more the system puts in your bank, the more we earn.
One business per trade, per area. No exceptions.
One roofer in Nottingham. One landscaping firm in Stockport. One renderer in Leeds. That exclusivity means our full attention, our full system, and our full expertise go to making one business the dominant name in their area.
Built by someone who’s spent £35 million on marketing for businesses you’ve heard of.
The best marketers in the UK all chase the same household names. Nobody serious works with trades businesses. So that’s exactly where I went.
I spent two and a half years at one of the UK’s top 10 marketing agencies, ranked by Google itself. I personally managed over £35 million in marketing spend, generating over £165 million in revenue for household-name UK businesses.
That record is why I can work on commission when almost nobody else will. I now point all of it at UK exterior trades, and if my clients don’t grow, I earn nothing.
Mitchell, founder, The Exteriors Engine
The questions trade business owners actually ask.
Direct answers, no hedging. If your question isn't here, book a call and ask Mitchell directly.
How does the commission model work? +
What trades do you work with? +
What if my area is already taken? +
How quickly will I see results? +
What do I actually get? +
What does a growth call involve? +
Your area is either available or it's not.
We work with one business per trade, per area. When your area's taken, it's taken. Book a 30-minute call and find out.
30 minutes. No script. Honest answer either way.